Last updated on December 11, 2020
In this article, I am going to share with you all you need to know about Alexa ranking and How to improve blog Alexa rank.
Alexa rank is a measure of website analysis and popularity. It ranks millions of websites in order of popularity, such as most visited websites in the world with an Alexa Rank of you can check various sites popularity
Alexa Rank reveals how a website is doing relative to all other sites, which makes it great and superior
How Is Alexa Rank Calculated?
Alexa rank is calculated using a method that combines a site’s estimated traffic and visitor engagement over the past three months. Traffic and engagement are estimated from the browsing behaviour of people in our global panel, which is of all Internet users.
The main Alexa traffic rank is based on a value derived from these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users).
we are all aware of Nairaland. here on Alexa, Nairaland is ranking as the 10th most visited site in Nigeria
How To Improve Blog Alexa Rank
Many people ask How can I improve My Blog Alexa Rank? We understand the importance of this metric for you and your business. As a public metric, potential advertisers, investors, and partners will look up your Alexa Rank and use it as a way to evaluate the value of your business or blog site.
For this reason, improvements in your Alexa rank can make earn more money from your blog as it gets popular
For those of you who are newbies to Alexa or unfamiliar with the Alexa Rank – it is a single metric that provides a quick summary of a site’s performance (yours or your competitor’s) relative to all other sites on the web. If you aren’t focused on it, you may not be doing everything you can to maximize the value and visibility of your business. In all, the authority of your site on the web is translated as your Alexa Rank.
1.Create Original Content
update your site frequently with that which provides real value to your audience. Content that strays from this motivation fails to build loyal audiences.
When readers find resources valuable and informative, they engage with future content and share among their networks (link building), introducing new visitors that potentially turn into customers.
Quality content is also being rewarded by search engines like Google, which is taking steps to get better answers faster for the end-user.
2.Get more related sites to link to your website.
Otherwise known as inbound links, this tactic helps search engines clearly define your niche and also increases the trust and quality of your site. In other words, authoritative inbound links (from sites that are performing well) give your own site credibility.
This tactic must be supported by producing engaging, original content, because why lead targeted visitors to your site if they don’t want to stay?
Internal links, on the other hand, are links that lead from one page or post on your site to another. These are beneficial because they guide visitors through your website (i.e. website navigation), keeping them engaged with relevant and related content.
They also contribute to site links, which are the sub-links that appear in a search engine below your main page link. But again, creating top-notch content goes hand in hand with any internal linking strategy so make sure the content you produce is relevant and of value to your visitors.
In all, both inbound and internal links help search engines understand the content of your site(s) and determine how valuable it is to visitors. But while an important part of your online strategy, you should use linking appropriately. Excessive linking can reduce the credibility or readability of your site and may be penalized by search engines.
3. Find keywords that are driving traffic to your competitors
and optimize your site for them, or buy PPC campaigns for those keywords. By doing a little keyword research you can understand what your audiences are searching for and how. In a way, keyword research is learning to speak your customers’ language in the context of their needs and desires. Inbound Marketing Agents shared a great infographic on the 5 fingers of a keyword placement strategy that will help you pick the right areas on your site to place your target keywords.
4. Understand your competitors’ marketing strategy and learn what works.
There are several reasons but in a nutshell, competitive analytics puts your own site analytics into context. Thus, giving you a clearer understanding of what metrics are important, what strategies are working (for you and your competitors), and allows you to identify and anticipate industry trends.
All of these angles help inform your overall strategy and allow you to make more knowledgeable business decisions that will positively affect your position in the market.
5. Follow SEO best practices on your website.
SEO is a very important strategy that deserves a significant amount of your time and attention. But SEO is not just about improving the promotion and visibility of your website. It’s also about making your site better for your customers who use it to interface with your brand. Without a good user experience, you have little hope of keeping or converting your customers.
There are countless resources for learning about SEO, but Alexa offers a Marketing Stack that includes keyword research, competitive analysis, and web analytics tools as part of our Advanced plan. You’ll get specific instructions on how to improve search engine rankings, usability, page performance, backlinking, and more.
6. Update your blog more often
If you take a look at the Google search engine you will notice it gives websites that are always updated more priority compared to websites that are not, the same thing applies to alexa. Alexa gives more importance to websites that are regularly updated and the more you can update your blog, the better.
Conclusion: how to improve your blog Alexa rank
In many ways, your Alexa Rank directly affects the health and progress of your business.
It’s something that key stakeholders will often look at when determining whether or not your company is worth doing business with. Therefore, achieving a favourable ranking (at least in the top 100,000) should be a priority.
If you follow this formula, I can pretty much guarantee that you will see at least a reasonable improvement fairly quickly.
However, if your site ranks really poorly, it may take a while to get to the point where your business is attractive to stakeholders.
And because your Alexa Rank is such an important metric, I recommend making your efforts at improving it ongoing.