It is the desire of every business to get new customers that could potentially increase their revenue. In this guide, you will discover 10 proven lead-generation strategies for your small business.
Nowadays, businesses can’t do without advertising. If you want your business to scale through this competitive larger marketing industry, then you have to deploy strategies that could target your business to be visible to a larger audience
Generating leads for your business is crucial whether you are a small startup or a big company. It is never an ending activity.
What is Lead Generation?
Before moving into the strategies and tips for lead generation, let us know what we mean by the word itself, Lead. Leads are potential customers showing interest in your business products or services.
They might become actual buyers if they are satisfied with your offerings or need more time to accept your product or service.
That is another part of convincing a customer to buy. But before convincing them to become actual buyers, the interest they have shown to know about your products is most important, called lead generated.
Lead is developed if you have good traffic and conversion rates on your website. So, for better lead generation and conversion rates, you need more online visitor traffic on your website.
You can follow four steps for better lead generations, and they are as follow-
- Research well and know your target audience first as you get the most out of it.
- Creating the best content for social media posts, emails, or other websites.
- To develop the database of your customers that will help you to generate more leads in future
- The last step in the lead generation process is to qualify and score your leads. This simply means bifurcating the leads based on the possibility of conversion. That is a qualified and unqualified lead or a new and working lead
The person is signing up to your website, sending you their contact info for daily newsletters or informative emails, or anyone registered for your demo session or workshop.
They all are interested in your offering in any way, and therefore they are the fundamental ingredients for your final sales pizza. So, do not miss the boat of converting them into a buyer.
But before that process of sales and conversion into a buyer, your organization needs a chunk of leads, as only some of them might get converted into genuine buyers. It can be more also if luckily you have a good sales strategy.
So, first, let us know the strategies to find more prey for our marketing game.
Lead Generation Strategies For Small Business Owners
Below are some proven strategies that work for lead generation if you are a small business owner
1. How is Your Landing Page?
Having the best landing page is like having a good impression on the first go when seeing our loved ones for the first time.
Seems relatable? Of course, it might be yes because the landing page is the first page that makes an impression within a few seconds in the customer’s mind within a few seconds and is a crucial factor behind lead generation.
Therefore, please keep it simple, attractive, understandable, and creative. It should also be secured with an SSL certificate. For example, Rapidwildcard SSL. Your landing page should be like a magnet attracting many individuals.
Another way to create a landing page that keeps your customers hooked to your page is by gamification. E.g., placing the kind of spinning wheel game related to your product or service.
This will hook your customers, and they will provide you with the content details without thinking much. And this is the psychological trick that mainly works well.
2. Slay With Your Ads
Ads are the best tool to win the game and lure more customers. Have some uniqueness in your ad; make it creative enough; sometimes, it can be hard to understand because that will also grab the attention and stand out by offering something new.
Being creative doesn’t mean that you can create any kind of ad that’s even unethical. Ads that are unethical can create a wrong impression in the minds of customers in the long term.
Therefore, create an ad that genuinely shows your product or service qualities.
Ads have proven to be one of the top lead-generation strategies for both small and big business entities
3. Show Your Aggressiveness in Remarketing
It is easier to hold on to your customers once they are fully converted. Therefore, a remarketing strategy is an excellent option to hold them until they say yes firmly. However, once they have visited your website or landing page, they might turn away or be uninterested.
With the help of social media and content marketing, you can quickly come back in front of them frequently to remind them of your selves. So, follow aggressive remarketing and be engaged with your customers.
Specific tools, such as Google Ads Console, will help you track precisely how many customers were attracted by remarketing. Facebook ads manager also does the same task to track your customers.
4. Use Email- Marketing Efficiently
Email marketing is an excellent way to contact your customers directly. Have all your information shot to the customers in a well-organized manner through emails. Know what is being sent by your competitors via emails to potential customers.
For this, you can sign up for your competitor account, know the keywords they use for effective marketing, and use them in your email marketing campaigns. See whether your target audience reads the emails, as information must be passed on.
When it is passed on, only they will think and act on it when it is passed on. Therefore it is necessary to follow up on the emails you are sending and their effect on lead generation afterwards.
There are specific steps that you need to follow for email marketing, and they are –
- understanding and knowing your customers
- Setting up your goals
- Forming the forms to get the correct data from your potential audience
- Also, consider what would be the frequency of your campaigns
- And then comes the last step, wherein you must select the proper timings for scheduling your emails that will lead to a successful email marketing campaign.
5. Gain an Advantage of a Proper Social Media Presence
Your social media presence is needed to connect with customers personally and target them emotionally.
You can have many activities, such as giving gift hampers, conducting contests, hosting webinars or meetups, etc. This will let your customers know more about you. Also, get in touch with your customers, Private messaging them if your
business needs to be more significant. Finally, ensure you follow resourceful people with tremendous market influence and can receive fantastic benefits after building relations with them.
Social media presence doesn’t mean being on every social media platform fully. It’s good to be everywhere, but you need to know and focus on one social media platform more. The analytics will show you which social media platform works perfectly for your brand and provide the results.
6. Have a Secured Website
Suppose Your website seems unsecured or does not have HTTPS or a lock symbol. It may create a massive problem as people might not even enter your sight.
Even if they enter luckily but receive a warning message from the browser that the website seems unsecured, they might leave and choose the other website instead of yours.
Therefore, it is a must nowadays to have an SSL (Secured Socket Layer) certificate that guarantees the authenticity of the website owner after checking its details.
Now a question arises about which SSL certificate to buy when available. I used a cost-effective and low-priced SSL certificate from a trusted authority website like a Cheap SSL Shop for a secure website.
7. Business Networking is a Must
This method of business networking helps you to bring out genuine customers. It is necessary to create positive word of mouth through partners from various industries is necessary.
You must also focus on the type of business partners you select for the endorsements. The requirement is to choose influential people for the marketing to make your brand credible.
If you select, any random person for marketing would be like wasting time as it won’t give you any results. The research says that 53% of people will ask their peers in the company for any product review.
8. Make The Lead Generation Form Simple
One of the simple yet crucial techniques to increase your leads is to keep the sign-up form short and simple. People do not like to fill out lengthy forms at first, even on mobile devices.
Therefore, the ninja technique keeps the sign form short so it won’t bore your target audience. Here simple form means not digging for too much customer information and asking for the necessary information. And the other information can be obtained later on by using contextual data.
9. Gain The Advantage of Artificial Intelligence
There are many ways in which artificial intelligence can help boost your leads. For example, a good chatbot for selecting the best course for skill development or any Virtual assistant helping to solve queries regarding products offered by the SaaS company shows the add-on benefits of artificial intelligence that interacts with the leads and makes a fruitful conversation with them.
Artificial intelligence can also be used for analytics and finding out where your target audience is residing what they are seeing, or what interests them more so that you can strategy your website accordingly for better traffic and conversion rates.
The research says that artificial intelligence will be the leading factor shortly. One more best tip you can take away from this particular technique.
And that is integrating your bots with CRM and other applications such as email automation and Google Analytics. This will systemize your process related to customer relationship management and make it more logical.
10. With AI, Human Interaction is Also Needed.
There is nothing wrong in saying that AI helps the best in generating leads, but sometimes it may go wrong because of technical issues or non-interaction with the actual live human.
In some cases, businesses just at a startup stage using artificial intelligence and automation might need more time to get to the leads, and the gap increases because of the reason.
Therefore, sometimes you must check on the automation practices you are using and the outcomes of it.
Also can have a personal interaction with the customers or, say, leads by a phone call or give them live demos and presentations may be online for your products and services so that they are well-known about your offerings and do not have any queries in mind.
To conclude, lead generation differs from the price paid and goods received. It’s a process that may require some time to identify the correct strategies that can be applied to your business organization based on your needs, the nature of the products and services you serve, the circumstances and resources available, and the target audience.
It would help if you analyzed well by seeing where you need more marketing or traffic attraction for more lead generation. Suppose you need help deciding which strategy to use and which not.
Use the combination of various approaches to see the outcomes and select. The more you focus on traffic for the website, the more the chances of lead generation.
- Read Also: Navigating through Sales Pitch Mistakes
Here providing you with a summary of all the lead generation strategies for small business that may save you time:
- Effective landing page
- Creative and efficient ads
- Remarketing strategy
- E-mail marketing
- Proper social media presence
- Secured website
- Business network
- Simple lead generation form
- Leveraging artificial intelligence
- Combination of artificial intelligence with human interaction
To get maximum benefit you can use a combination of different strategies to make the best out of it.
Legacy Benjamin is an experienced content writer with a half-decade of experience in the field of blogging. He is also a skilled business consultant, providing valuable insights to companies and individuals seeking growth and success. His expertise lies in crafting compelling and engaging content that captivates audiences and drives business results. For business deals, contact him