We’ve compiled a list of the best laptop specifications for social media marketing. Keep in mind that if you’re not particularly tech-savvy and have little idea what a good digital marketing laptop should include, you should become acquainted with all of the essential computer terminology.
Social media marketing is the use of social media platforms and websites to promote a product or service. Social media allows marketers to connect and engage potential customers where they are on LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience
As a social media marketer, you’ll frequently find yourself multitasking, so you need a laptop that won’t crash or shut down unexpectedly when using multiple programs at once.
You also need a screen with a good resolution and a long battery life because you will be using the computer for extended periods of time.
Best Laptop for Social Media Marketing
The following are the fundamental features you should look for in a laptop
- Screen size and resolution – minimum 15.6”, 1920×1080 pixels (Full HD)
- CPU – average-intensity Intel Core i5 minimum
- GPU (graphics card) – AMD Radeon RX Vega 8 or NVIDIA GeForce MX250
- RAM – 8 GB
- Battery life – minimum 13 hours
Investing in a computer with a high-quality HD camera is important because a job in social media marketing also involves numerous daily meetings.
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1. MacBook Air
Size: 13.3” or 13.6”
Storage: 2TB SSD, RAM 16 or 24 GB
Battery life: 18 hours
GPU: 7-core or 10-core
The laptop is a great choice for digital nomads because it is portable and lightweight.
The MacBook Air is a powerful machine that can assist you with any level of digital marketing work. The 7-core GPU and 8-core processor are sufficient for graphic design and labour-intensive content creation. No matter how many creative assets you keep in your library, a 2 TB SSD will be more than enough storage for you. The battery life is sufficient to work remotely from any location without a charger, to sum up.
Conclusively, the MacBook laptop has been widely rated as one of the best laptop for social media marketing not just in Nigeria but globally.
2. MacBook Pro
Size: 13”, 15” or 17”
Storage: 2 TB SSD, 24 GB RAM
Battery life: 20 hours
The MacBook Pro is one of our top picks for high-end laptops for digital marketers. It has an M2 chip, which significantly increases the device’s durability over the M1s of an earlier generation (found in, for example, the MacBook Air). As a result, it will be better for digital marketing positions requiring a lot of image and video processing as well as overall work with visual content.
This laptop is a great choice for graphic designers because of its improved Retina Display technology, which displays 25% more colours on the screen. The screen also adjusts to your surroundings, so whether you’re in a bright room or a dim one, the image quality will be good.
The studio-quality audio and high-end webcam make this laptop suitable for running a podcast without the need for an additional microphone. Use a fingerprint reader in conjunction with TouchID for increased security.
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3. Asus VivoBook 15
Size: 13.3” FHD WideView
CPU: 8-core AMD Ryzen 7 5800U or Intel Core i5 3.4 GHz
Storage: 1 TB SSD, 16 GB RAM
Battery life: 13.5 hours
GPU: Intel UHD 620 GPU
For those seeking a device with a good touchscreen, this is another excellent laptop option. Since the Asus Zenbook 13’s HD OLED display features a wide range of colours, it can compete favourably with the MacBook Air and Pro.
The 8-core processor on this computer is ideal for multitasking, but the GPU it contains is insufficient to run intensive graphic design tasks. Thus, for content writers, social media managers, and digital marketers, the Asus ZenBook 13 is a great option.
It’s also important to point out the long battery life this laptop has – 13 hours is enough for an entire workday spent outside your home without a charger.
4. Dell XPS 13
CPU: Intel Core i3 or i5
Storage: 256 GB SSD, 8 GB RAM
Battery life: 8 hours
GPU: Intel UHD Graphics or Intel Iris Xe Graphics
The best laptops for social media marketers will recognize that typing for hours on end can be challenging, especially if you’re doing it in a dimly lit space. In case you have trouble seeing the buttons, the Dell XPS 13 has a keyboard with LED backlighting.
In terms of other specs, the OLED touch display is definitely worth your attention. The OLED technology makes the colours vibrant and the screen bright, making it easy on the eyes. The basic GPU provided by Intel is enough for speedy image processing, too.
Overall, this computer is perfectly average – it has all the essential specs needed for freelance digital marketing work, but wouldn’t perform well for video editing, for instance. However, it will do for tasks involving editing in Photoshop – PCMag tested this laptop and found its processor and GPU enough for such activities.
5. Lenovo Flex 14
CPU: from Intel Celeron to Intel Core i7
Storage: 1-8 TB SSD, up to 8 GB RAM
Battery life: up to 8 hours
GPU: NVIDIA GeForce GT 740M 2GB
This laptop option is one of the most flexible on our list in terms of choice. You can pick among different processors, and the storage range is also extensive. Not everyone might enjoy the 8GB DDR4 RAM, but it’s actually more than enough for most digital marketing activities.
The keyboard and touchpad on this laptop are great for writers who specialize in content and copy. The keyboard has excellent tactility and the keys travel a distance that doesn’t strain your hands while you’re typing.
You don’t have to worry about this laptop’s performance either. Given that you choose a middle- to high-intensity CPU, the graphics card can withstand labour-intensive tasks of video and photo editing, not to mention that the computer won’t freeze in the most inappropriate moments.
However, this laptop’s use of plastic in construction makes it more prone to damage and simply detracts from its premium appearance.
6. MSI P65 Creator
CPU: Intel Core i7
Storage: 512GB PCIe SSD, 16 GB RAM
Battery life: 8 hours
GPU: NVIDIA GeForce RTX 2060
This powerful laptop is capable of handling all content-related tasks, regardless of how complex or time-consuming they may be. The word “Creator” appears in the device’s name for a reason. On it, you can edit videos and images, create complex graphic design projects, and perform 2D and 3D animations.
A six-core processor and a high-quality graphics processing unit work together to achieve high endurance and performance. Of course, at first glance, 16 GB of system memory might not seem like enough, but it’s adequate for all the aforementioned tasks.
If you’re using USBs a lot, this laptop offers a wide range of ports (including Type-C USB 3.0), however, there’s an SD slot missing, which freelance photographers would not appreciate. The keyboard is also not very typing-friendly as it has a pretty shallow travel distance.
So, based on all these specifications, we can safely say that this laptop is a good pick for visual content makers and graphic designers, thanks to its powerful CPU and GPU.
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Best Laptop for Social Media Influencers
Because they work with so much content, social media influencers need the best laptop possible. To be able to work on social media content uninterrupted, a laptop’s GPU and RAM must be good.
Additionally, a strong CPU (processor) is essential because your computer will frequently need to run multiple desktop programs and browser tabs simultaneously.
What you should absolutely look for in a laptop is as follows:
- Screen size and resolution – starting with 15.6”, 1920×1080 pixels (Full HD)
- CPU – high-intensity Intel Core i7 – i8
- GPU – NVIDIA Quadro RTX A6000
- RAM – 16 to 32 GB
- Battery life – minimum 18 hours
The best laptop for social media influencers are;
1. Microsoft Surface Pro 7
CPU: Intel Core i3-i7
Storage: 128 GB-1TB SSD, 4-16 GB RAM
Battery life: up to 10.5 hours
GPU: Intel UHD Graphics (for Core i3) or Intel Iris Plus Graphics (for Core i5, i7)
2. LG Gram
CPU: Intel Core i5-i7
Storage: 512 – 2TB SSD, 16-32GB RAM
Battery life: up to 19.5 hours (depending on the model)
GPU: Intel Iris Xe Graphics
Different screen sizes, processor configurations, and storage capacities are available for the LG Gram. Choose a 14-inch Intel Core i5 option if you’re a content writer or digital marketer who needs a computer with more or less basic specifications. SEOs will benefit from a 17-inch Intel Core i7 version, as will influencers, video bloggers, graphic designers, and other creatives.
Along with the technical features, you will value the comfortable key travel of the premium keyboard. The web camera’s quality and sound will impress you if you regularly conduct meetings; it has AI noise cancellation, which removes background noise.
Overall, you don’t need to invest in a gaming laptop or a very expensive computer but pay attention to the quality of the graphics card. Since you’ll be working with visual content a lot, you will need a GPU that receives and renders images well.
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Best HP Laptop For Digital Marketing
Below are some of the best Laptops you can get for yourself if you are a digital marketer their respective price range
- HP 255 G8 Laptop: ₦214,500 – ₦350,000
- HP 250 G8 Business Laptop: ₦164,000
- HP 255 G7: ₦170,000 – ₦250,000
- HP 250 G7: ₦170,000 – ₦350,000
- HP Envy 17 Laptop: ₦310,000
- HP 15 Laptop: ₦180,000 – ₦330,000
- HP 14 Laptop: ₦180,000 – ₦300,000
- HP Pavilion X360 14 – ₦179,000 – ₦450,000
- HP Stream 11 X360 – ₦80,000 – ₦120,000
- HP Stream 14 – ₦65,000 – ₦150,000
- HP X360 11 – ₦141,000 – ₦200,000
- HP Envy 15 Laptop – ₦203,000
- HP Elitebook 820 G3 Laptop: ₦260,000 – ₦495,000
- HP Elitebook 850 G4 Laptop: ₦340,000
- HP Probook 450 G4 Laptop: ₦205,000
- HP Probook 470 G4 Laptop: ₦325,000 – ₦405,000
- HP Pavilion 15 Laptop: ₦105,000
- Dell Inspiron 15 3000 Series Laptop – ₦100,000
- Dell Inspiron 15 5000 Series – ₦150,000
- Dell Inspiron 11 2-in-1 – ₦82,000 – ₦220,000
- Dell Latitude 5590 15-inch Laptop – ₦265,000
- Dell Latitude 7490 14-inch Laptop – ₦335,000
- Dell Inspiron 13 2-in-1 – ₦150,000
- Dell XPS 13 Laptop – ₦410,000
- Dell XPS 15 Laptop – ₦470,000
- Dell Precision M3520 – ₦290,000
- ASUS Vivobook Max X541: ₦110,000 – ₦190,000
- ASUS Vivobook 14 X407UA – 160,000 Naira to ₦175,000
- Dell Inspiron 15 3000 Series Laptop – ₦100,000
- Acer Aspire 3: ₦82,500 Naira – ₦250,000
Conclusion: Best Laptop for Social Media Marketing
Digital marketing has earned a fortune for so many tech guys. It is the goldmine market that is highly saturated but still very profitable. When starting out with social media marketing, it is vital to get a quality laptop like the one mentioned above to ease your work.
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