Last updated on May 18, 2020
On-page SEO is one of the building blocks of a digital marketing course. On-page is about increasing traffic, visibility, and ranking of websites or webpages in search engine results. On-page SEO techniques are mainly about optimizing on-site features of your webpage like URLs, title tag, meta description, internal linking, content, images, etc.
Importance of On-page SEO
One must know how to optimize all these major aspects of a webpage for better SEO and higher rankings in search engine result pages.
On-page optimization is very important for a site’s higher ranking in search engine results. It also increases the web page’s traffic and click-through rate. If you want more conversion then you can not ignore major aspects of on-page SEO.
10 most useful techniques for on-page SEO
1. Optimizing URLs
URLs are a very important part of your webpage and many studies and researches say that it is a good ranking factor in search engine results.
So you can optimize URLs in two major ways. First, keep them as short as possible and second, make them keyword rich. These two things can make a difference in search engine rankings.
2. Title Tag
Title Tag tells what your page is all about and its central idea. For better SEO you must pick your title wisely. You can optimize your title tag in many ways.
You should keep your target keyword closer to the front of your title. As many believe that it is a good ranking signal. Keeping the keyword at the end of the title tag is not considered good.
You can use the current year to your title as it becomes quite attractive and looks updated. That is why people tend to click on a title like this. This can well boost your CTR as well as rankings. This is a very useful on-page SEO technique.
3. Meta Description
Your meta description should be unique and keyword-rich. You should use targeted keywords in meta description because Google bolt usually crawls and checks the words that match search queries.
The length of your meta description should be about 155 characters. This is how you should optimize your meta description to boost CTRs and traffic
4. Creating Quality Content
Your content should be unique, useful, and relevant to queries of the search users. You should add new helpful tips and points to your content.
Your content should cover all the important aspects of the topic. This means that you do not partially cover a topic but cover that topic from all the angles. Creating quality is one of the most important aspects of on-page SEO.
There should be a keyword in the first 100 words of your content. This shows that you are confident about your keyword. You should also use a keyword in the H1 tag.
5. Image Optimization
Images add life to your content and make it look more attractive. At the same time, you should add a descriptive file name and use alt tags. You should add keywords in file description and alt tags. This helps Google crawler to understand what your image is about.
You can increase page loading speed by using jpg format and compressing images. But you can not risk quality at the same time.
6. Internal Linking
Internal linking is also a very prominent part of on-page SEO and it can improve user experience on your site. You can make internal links from good authority pages to pages that need more traffic. You can also add a keyword in your anchor text. This helps in increasing traffic and rankings at the same time.
7. Schema Markup
Using review schema, FAQ schema, and rich snippets make a difference when it comes to click-through rates and more traffic. You can set up any of these by using the Structured Data Markup tool.
Schema markup helps more visitors on your site and make it easy for users to understand your webpage better. This is also one of the most significant on-page SEO techniques.
8. Building a Sitemap
You should make available XML sitemaps on your site so that Google could easily crawl and index all the webpages on your site. You can easily build a sitemap by going to the site XMLsitemap.com. There you have to put in your URL and enter, it will generate a sitemap for your site automatically.
9. Robot.Txt File
A robot.txt file is located in the root directory of your site. We use this file if we do not want Google to crawl certain pages on our site. For example stopping certain webpages, images, and videos to show in Google search results.
You should create this file to avoid certain files and webpages that are not good for ranking signals.
10. User Experience
How long a user stays on your site or how quickly he bounces back to other place matters when it comes to search engine rankings. You must optimize your site or webpages for better user experiences.
Put the main content at the front so that the users get immediately what they are looking for. You should avoid big images or pop-ups ads etc. As it increases the bounce rate and it is not a good signal for good ranking.
You should divide your content into parts by using headings and subheadings. This helps the user to go through content smoothly.
Thus we can see that these 10 on-page SEO techniques are very useful and valuable for better SEO and higher ranking in search engine results. If implemented properly then they could bring you unexpected results and can increase the visibility of your site in google result pages.