What does it really by search engine optimization? am sure if you can’t understand this, you won’t be searching forhow to do search engine optimization.
It’s like going from primary school to university without passing through the second stage. I guess you know what that means.
Perhaps you might have not learnt what it means by search engine optimization before landing on this page or perhaps you knew it.
but for the reason of those who just stumble on this page without knowing what it means, see the below simple definition.
What is Search Engine Optimization
In a simple definition, Search engine optimization is the ability for your web pages to show up on search enginessuch as google, Bing etc.
As a blogger who wants to turn blogging into a business, I mean who wants to make real money from blogging, then doing search engine optimization should be your number one priority.
Without search engine optimization, you will only write and write without getting people to read your blog posts. damn…. this has made many quit blogging.
right here on this blog, we have also learnt that there are many other ways through which website traffic can be generated even without getting organic traffic ( Traffic from Google).
And at the same time, we openly portrayed that those are not the best blogging practices of getting traffic to your website.
The difference between organic traffic and traffic from other sources is very clear but one reason why it’s more cherishing is:
You keep getting traffic while you work less if you implement the organic traffic strategies that work. on the other hand, you will be hustling traffic to your website, if you explore other traffic methods as your major traffic source.
In just one world, Search engine optimization is meant for getting traffic from Google
I strongly believe you’ve been looking forward to learning Search engine optimization and that’s why you’re on this page. (You made a good move).
In this Article, We shall be talking about getting website traffic alongside learning how to do search engine optimisations keep reading….
Here are the things to take note of in the Journey of growing your website traffic:
- Know who the audience is: Identity your customer who is reading your blog and why they’re reading your blog
- Always create quality contents which those audiences will love to read and optimize those posts for search engine
- Concert those potential readers to subscribers and those who will keep coming back to read from your blog and possibly share your articles
The above steps to get a huge readership base could be very easy when summarized but the truth is that getting the amount of traffic desired to your website isn’t a day job.
As soon as you lunch a new blog, You planned to grow it from zero to hero. and these practices we shall be discussing below will be of a good guide
What category of people are you writing for?
This is a very good question you should ask yourself. I love seeing the number of my returning visitors increase just like I also love seeing the number of new visitor increase.
The only thing that can make the number of your returning visitor’s increase is when you know who you’re writing for.
You keep coming back to this blog to read because you know what we offer. Your presence here reflects in growing a website that makes money online.
I know my audience: And that’s why you see the categories of my blog posts all in one focus.
Until you identify who you’re writing for, you won’t stop missing it. Before you think of doing search engine optimization, stop here and ask yourself a question ( What type of audience am i blogging for?).
Entertainment? Health? Tech? Make money online Audience? Education? Tutorials? Computers Geeks? name them.
Having known whom you’re writing for, Am sure the category of those people is: Searching for some terms on Google. What are the phrases and terms they are using to make their daily searches? figure them out. Blog about them and you will see the traffic inflow.
Your Blog should contain categories for easy navigation, that’s just a generally known practice.
- Use keywords research tools or any method you know to get keywords that people in your niche are searching for
- Create a blog post based on that category and write your blog post to focus on that particular keywords
- Wait for Your Blog post to be properly indexed on Google and enjoy the traffic
Looks simple Hmmmm but not that easy.
Using self-example:
When picking keywords to blog about, I love choosing longTail keywords that are less competitive rather than picking the short-tail keywords which are likely to be very competitive and difficult to rank for.
- Example of Longtail- How to do search engine optimization
- Example of ShortTail-Search engines
How can you get these longTail keywords that people are searching for? and these keywords that other bloggers in your niche are not yet aware of.
That’s the work of using Keyword research tools and keyword difficulty tools.
Getting non-competitive website traffic all lies in getting some certain keywords in your niche that people are searching for but most bloggers in your niche aren’t aware of those keywords yet,
so they didn’t blog about it. If you can find much less competitive keywords and blog About them, you will pack the whole audience into your blog. (that’s just a secret to getting non-competitive website traffic).
Having figured out the keywords you want to blog about, it’s time to write and optimize your post to target your proposed keywords.
How to Do Search Engine Optimization (Optimizing your Keywords)
Each time we write a new blog post, we always make sure to use our focused or target keywords in;
- Our Post Title
- Post URL Structure
that’s the beginning of Search engine optimization.
Take Example: The focused keyword of this post is (How to do search engine optimization) am not suppose to expose it, but I only want to make you understand.
Now when you look at the title of this post, you will see that it contains my focused keywords: Not only that. You can also spy the URL and you will see my link structure as (Blogsng.com/how-to-do-search-engine-optimization)
That’s what am trying to make you understand Here: My targeted keywords are used by some of the audience in doing their findings and research, so I needed to answer their question here in regards to the terms they used in searching for their answer. (that’s just the simple way it works).
- Read Also: Best WordPress Plugins For SEO
Having Optimized your post URL and your Blog post title to include your focused or targeted keywords: ( it should be friendly to both your readers and search engines) let’s move to the next step of optimization.
1. Related Keywords
Haven picked your focused Keywords, you need to use other related keywords along with your main keywords. These keywords can as well drive traffic to your blog.
Sometimes you don’t need to do any research about these related keywords: Just pick your targeted keywords and start writing. Naturally, the related keywords will flow in.
2. Informal Language
When writing a new blog post that you want to rank on Google’s front page, You must use simple English that everyone and the search engine can understand.
That you’re an English teacher does not mean you should show up your grammatical skills when writing blog posts.
Your readers need to understand what message you’re actually passing out. just like your audience reads to understand your blog posts, so also do search engines read your post.
Keep your Readability test Good and OK and make sure it’s easy to understand. this is also part of optimization.
3. Eye-Catching Images
Use eye-catching images related to your blog posts when needed. Google also crawl Images just like it crawls your blog posts.
Use the alternative tags to add texts to your images since Google can’t crawl images directly without adding relevant keywords.
4. Useful Interlinking
Optimize your blog posts by Interlinking your old articles using keywords-rich Anchor texts.
Apart from improving the ranking of your blog When you link to your old well-optimized blog posts, You will also get your readers to read other related articles you have long written about thereby making your readers spend more quality time on your blog.
4. Share Buttons
The presence of a share button on your blog will only make your readers share your posts on various social platforms.
Google and other search engines also determine website ranking and domain authority by the number of shares it got.
And the best way to increase your blog shares is to make your share buttons easily noticed and create relevant articles worth sharing. your readers will always share when they love your posts.
5. Enable Comments
Enable comments on your blog. it has nothing to do with Search engines but here is how it helps your ranking.
Some of your blog readers who loved your articles will drop relevant comments. And most of these comments contain keywords that are highly demanded.
Now, when searches are made regarding those keywords, search engines will find those keywords in your comment section and with the influence of those keywords in your comment area, you will get new visitors to your blog.
As the blog owner, when commenting always use keywords in your comments to target more audience. e.g
Thanks fr commenting Mr John. Am glad you’ve learnt something new about search engine optimization
6. Responsive Web Design
Among all Your website design matters alot.
Search engines also fall in love with simple and good-looking web designs.
Make your design easy and keep your texts readable not with too many colours and fancy….
In all, Make your website easy to navigate and fast loading… Your website speed also enhances your ranking and good readers’ experience.
Not overcrowding your entire blog with images, graphics and too many Ads. Search engines hate it and your blog readers hate it as well.
Don’t chase away your readers with awful blog designs (Implicitly is the best when it comes to doing optimization).
7. Start Building Your Lists Immediately
Having done all of the above, Am not expecting you to let your visitors go just like that. Then you will have to convert them to your potential customer through the help of your email lists:
If you have written interesting articles that your readers loved so much, they may also want to drop their email addresses so they can be getting more updates from your blog.
Your readers will never subscribe to your blog if they don’t like your articles. this is one reason you must write problem-solving articles that your readers want to see at the appointed time.
There are so many ways through which you can gather your subscribers. some are paid while others are free. But as a beginner, I will advise you to start with free email list builders such as Google Feedburner they are really great.
Recap: How to do search engine optimization
Now that you’ve learnt in summary “How to do search engine optimization” Am sure your next blog post will be a different and traffic-driving one.
- Do more research to find less competitive and highly demanded keywords in your niche
- Pick a post title to fit your focused keywords
- Create a new blog post worth reading while you embed your focused keywords and other relative keywords
- Wait – Wait- Wait- Don’t be in a hurry to get organic traffic. After doing your optimization, the traffic is on the way. it’s never a result you can see overnight.
What are your thoughts on this? let us discuss this in the comment box
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Legacy Benjamin is an experienced content writer with a half-decade of experience in the field of blogging. He is also a skilled business consultant, providing valuable insights to companies and individuals seeking growth and success. His expertise lies in crafting compelling and engaging content that captivates audiences and drives business results. For business deals, contact him